Why is Kathryn Stats so successful as an artist

FOR FURTHER INFORMATION ABOUT KATHRYN STATS

Kathryn writes "I think a good painting is like a good musical composition." Kathryn states, "It has harmony and rhythm, contrast and theme, sometimes even soloists. Those elements rarely just occur in a natural landscape. I find that I emphasize with detail and color, omit some things, mute others, even rearrange elements to create a composition that conveys my visual experience, my joy, to the viewer. It is this challenge that keeps me painting."


I think the important issues for us to consider, are Kathryn's strategies to achieve a high quality, marketable product. If you do not have a good product, the best of business plans, alone will not necessarily contribute to business success.


What can we understand about Kathryn Stat's SCA (sustainable competetive advantage), based on her paintings? What is that in the eyes of her clients may be unique about all of her paintings. And what are the creative strategies she appears to have adopted to achieve this uniqueness?

My own view, based on Kathryn's art and web page information is

1) focus on relatively small paintings in oil
2) subject matter is mainly land scape and still life
3) paintings are direct from life or plein air or studio paintings derived from these.
4) aims for a painterly style using loose and painterly brush strokes.
5) not overly concerned with visual reality, more concerned about the effect of and enhancing the colour of light and atmosphere on local colours.
6) tonal composition is paramount, which is usually limited to three tonal areas
7) Hues, colours, temperatures within each area, rarely cross over to the others.
In addition,
8) apparently only associated with one gallery "Greenhouse"
9) widely travels for subject matter and inspiratrion
10) own web site that is linked to the Gallery for sales
11) provides regular workshops for artists
12) has gained significant publicity in various art journals and publications